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Nigerian Kitchen Company
Project type
Web Design
Date
May 2024
Location
Eau Claire, WI
Location
Forage - 403 South Barstow Street, Eau Claire, WI 54703
Date
May 2024
Role
Lead Design Manager
Project type
Web Design & Google
Link
Project Overview
Site Solvers was tasked with designing and developing a comprehensive website for Nigerian Kitchen Eau Claire, a local restaurant specializing in authentic Nigerian cuisine. The goal was to create an engaging online presence that reflects the restaurant’s unique offerings and cultural background while also supporting their takeout and catering services.
Project Phases
Discovery and Planning
Client Consultation: Engaged with the client to understand their business, target audience, and specific needs.
Content Gathering: Collected information about the menu, services, and cultural aspects of Nigerian cuisine.
Design and Development
Home Page: Highlighted the restaurant’s unique selling points, including their authentic Nigerian dishes and family-owned ethos. Included a call-to-action for takeout orders and membership sign-ups.
Menu Page: Displayed detailed menu items with descriptions and prices for easy navigation. Included sections for sides, mains, traditional soups and stews, drinks, salads, fufu, and catering options.
Order Online Page: Enabled customers to place online orders with a clear breakdown of pickup options, minimum order requirements, and menu categories.
Contact Page: Provided a contact form, essential contact details, and location information for customer inquiries and support.
Loyalty Program Page: Featured a loyalty program that allows customers to earn points with each purchase and redeem rewards for discounts.
Gift Card Page: Offered gift cards in various denominations for customers to purchase and gift to others.
Launch and Optimization
Google My Business Setup: Ensured the restaurant’s presence on Google for improved local search visibility.
SEO Optimization: Implemented SEO best practices to enhance online discoverability and attract local customers.
Live Deployment: Launched the website and ensured it was fully functional and accessible.
Key Features
Online Ordering System: Streamlined process for customers to order takeout and view menu items.
Loyalty Program Integration: Enabled customers to earn and redeem loyalty points for discounts.
Gift Card System: Allowed customers to purchase and send gift cards for various amounts.
Responsive Design: Ensured the website is accessible and visually appealing across all devices.
Results
Enhanced Online Presence: The website effectively showcases Nigerian Kitchen Eau Claire’s menu and services, attracting more customers.
Improved Customer Engagement: Features like online ordering, loyalty programs, and gift cards have enhanced customer experience and retention.
Local Visibility: Successful setup on Google My Business has increased local search visibility, driving more traffic to the restaurant.